Without F-Series and Silverado, big Detroit brands see customer-return percentages drop It’s been a long history of dueling pickups between the Ford F-series and Chevrolet Silverado pickups to determine America’s best-selling truck. And a big part of that continued success for both brands lies with brand loyalty – sometimes […]
Loyalty
Is it worth independent hotels having a loyalty program?
Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are […]
Europe’s top 6 train loyalty programs
When choosing a train loyalty program for you or your team, it’s important to consider a few factors. For example, certain programs offer more perks in a single country, while others cater to international train journeys across the continent. Some programs will pair with hotel partners or offer free reward […]
Brand loyalty finally improves month-over-month; but will it continue?

 Brand loyalty in the US mild car sector rose from 49.2% in September 2022 to 50.3% in October, the very first important maximize since January (placing apart the slight improvement from July to August). October also is the 1st month given that April in which this metric has surpassed […]