A lot more than a century ago, the 3 factors of the Mercedes star stood for Gottlieb Daimler’s eyesight of mobility on land, on the sea and in the air. In the new Mercedes‑Benz marketing campaign, they also symbolise responsible dealing with of the elements – by way of resource conservation, recycling, and CO2-neutrality. The factors earth, h2o and air are, much more than at any time, the drivers of the Mercedes‑Benz manufacturer.
Campaign particulars
The marketing campaign will be performed out in the core marketplaces of Mercedes‑Benz around the globe from the starting of February 2023.
The campaign singles out actions that handle the plans of the sustainable business enterprise method of Mercedes‑Benz. By the close of this 10 years, the enterprise strategies to go completely electric powered and reduce the CO2 footprint per car or truck by additional than half in comparison with 2020. Mercedes‑Benz intends to go over extra than 70 for every cent of the strength demands in production with renewable energies by 2030. This will be realized as a result of the enlargement of solar and wind strength at its own locations and by way of the summary of further corresponding energy acquire agreements.
By 2030, Mercedes‑Benz is prepared to go entirely electric
With the Ambition 2039, Mercedes‑Benz is pursuing a holistic solution far more regularly than ever on the way to a completely electric mobility upcoming. The intention is to start a fleet of new cars and trucks and vans that will be CO₂-neutral along the overall price chain and lifecycle from 2039, partly such as offsets. Mercedes‑Benz presently delivers a battery-electric powered product in all segments in which the manufacturer is represented.
From 2025, all new automobile architectures will be purely electric. To also steer clear of CO2 emissions when electric autos are in use, Mercedes me Charge has been enabling inexperienced charging at general public charging factors in Europe, the United states and Canada since 2021. As one of the world’s greatest and regularly expanding charging networks, it has above a million charging points, which include around 400,000 in Europe.
By 2027, Mercedes‑Benz will also established up its individual worldwide large-electrical power charging network in North The united states, Europe, China and other core markets with 2,000 places and about 10,000 charging points.
Considering the fact that last calendar year, the creation of automobiles and batteries has been CO2-neutral in all of Mercedes‑Benz’s own plants, partly like offsets. Due to the fact 2022, all of Mercedes‑Benz AG’s very own manufacturing crops around the globe have been employing only green electric power from renewable sources. The suppliers are also integrated. The model with the star has made CO2-neutrality an important criterion in just its procurement procedures and for awarding contracts: The intention is that from 2039 at the most recent, only products and solutions that are CO2-neutral in all stages of the worth chain will move by way of the Mercedes‑Benz factory gates.
Sustainable battery daily life-cycle
Mercedes‑Benz also can take a holistic solution to the battery everyday living cycle: re-use, remanufacture, recycle. Mercedes‑Benz features remanufactured batteries for all electric vehicles to do justice to the notion of a shut economic cycle and to preserve methods. In addition, the subsidiary Mercedes‑Benz Vitality has founded a productive business enterprise product with stationary massive-scale storage applications. Batteries that can no lengthier be made use of in the motor vehicle can carry on to be utilised in a next-existence storage procedure.
With a view to the foreseeable future return of lithium-ion battery devices from Mercedes‑EQ motor vehicles, Mercedes‑Benz has expanded its world battery recycling method and is starting up to established up its own battery recycling factory primarily based on hydrometallurgy in Germany. The business is as a result rising the recycling amount to extra than 96 per cent and constantly growing its own know-how in the location of battery value creation.
Conservation of means and avoidance of squander: 40 for each cent recycled components in automobiles by 2030
Mercedes‑Benz is doing work intensively on closing material cycles and rising the proportion of recycling resources to preserve primary sources, avoid waste and also decrease CO2 emissions. In addition to recycled metal and aluminum, a massive variety of progressive recyclates are currently in use. For example, the plastic substitute product UBQTM, which is produced from upcycled family waste, is used in the cable ducts of the EQS and EQE. Later this 12 months, the EQE and the S‑Class will be the very first production styles to have bow doorway handles produced from chemical recycling, in the manufacture of which fossil uncooked resources have been replaced by biomethane and pyrolysis oil from recycled scrap tyres.
A nylon yarn is employed for the ground coverings in the EQS, which is obtained from recyclable resources these as fishing nets and carpets. In addition to substantial-high quality man-built leather-based and a microfibre fleece, Mercedes‑Benz delivers several fabrics for the automobile inside which can be up to 100 for each cent made from recycled PET bottles. With the Eyesight EQXX technologies programme, Mercedes‑Benz is impressively demonstrating the potential for sustainable luxury built from revolutionary resources: animal-free of charge leather-based options centered on cactus and mushroom mycelia, carpets designed from bamboo fibres and interior doorway handles produced from a biotechnologically made, vegan, silk-like fabric.
Mercedes‑Benz is also pursuing the intention of decarbonisation in the metal offer chain and relies deliberately not on compensation, but somewhat on avoiding and decreasing CO2 emissions. In the very first step, the firm is consistently cutting down CO2 emissions in the metal supply chain – for instance by using CO2-decreased flat metal from Salzgitter Flachstahl GmbH, which is produced from 100 for every cent scrap in the electrical arc furnace. When compared to the traditional blast furnace route, the micro-alloyed grades have CO2 emissions decreased by a lot more than 60 for every cent. From 2025, Mercedes‑Benz will use metal in the car or truck production of various styles that will be virtually CO2-no cost owing to the manufacturing with hydrogen as a substitute of coking coal. For illustration, the firm was the very first auto maker to spend in the Swedish start out-up H2 Environmentally friendly Steel (H2GS).
