Motorway appoints brand marketing director
Motorway has employed previous NOW TV’s Rachael Halliday to the freshly-designed role of model advertising director.
Halliday joins the utilised automobile market from Sky in which she has worked since 2011. During her time at Sky, Rachael has led the marketing and advertising for a selection of Sky merchandise like Sky Go, Sky Cinema and most not too long ago Now Television set, where she has been the director of model and promoting for the past 3 yrs. She has earlier labored for huge brands these kinds of as Pink Bull, Royal Caribbean Global and Common Motors.
Central to Halliday’s position will be possessing and evolving the company’s manufacturer platform and building go-to-current market methods and model campaigns as Motorway scales and expands its proposition.
Lloyd Webpage, CMO, Motorway mentioned: “We are delighted to welcome Rachael to the Motorway staff. She brings with her a prosperity of knowledge in manufacturer building and devising prosperous go-to-marketplace procedures which will be a must have as we proceed our mission to establish a better car or truck market place for all people. We just cannot wait around for her to get began.”
Halliday included: “I’m thrilled to be signing up for these kinds of a pioneering organization which brings together best-in-course technological know-how and innovation with true shopper concentrate. Motorway has experienced an remarkable 12 months and I’m hunting forward to signing up for the workforce to accelerate that expansion in 2023 and outside of.
