GM-backed Cruise expanding to Houston, Dallas

Cruise expanded its San Francisco operations last month to add daytime service and cover a larger geographic area. The company said employees now can ride at all hours in San Francisco, while daytime service has been added in western areas of the city to a small group of riders who offer feedback and beta testing.

“I’m excited to share that right now, a small portion of our fleet is now serving driverless rides 24 hours a day across all of San Francisco,” Cruise CEO Kyle Vogt said last month on GM’s first-quarter earnings call. “For us, this is a milestone years in the making and represents that our driverless fleet has real commercial value. We’re completing the work needed to roll it out to the rest of our driverless fleet as soon as we can.”

Aside from the San Francisco expansion, Cruise’s driverless commercial service generally operates only overnight and in specific areas of its cities.

Cruise is preparing for a rapid growth phase, with plans to expand its current service and enter more markets. It’s also preparing for volume production of the Origin, an autonomous vehicle with no steering wheel or pedals, at GM’s Factory Zero in Detroit.

Vogt told Automotive News that Cruise is on track for — if not ahead of — its goal to reach $1 billion in revenue by 2025.

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