The Ascott Confined is bringing its French-born hospitality brand The Crest Assortment to Asia Pacific for the to start with time with the opening of lodges in Singapore, China and Vietnam.
A world-wide portfolio of bespoke accommodations and serviced residences, The Crest Assortment embraces the heritage tales of its attributes and offers curated hospitality encounters,
Ascott at present has 4 of these attributes functioning in France – La Clef Champs-Élysées Paris, La Clef Louvre Paris, La Clef Tour Eiffel Paris and Chateau Belmont Excursions – all of which take pleasure in a sturdy normal occupancy of above 80%. A fifth French house will be opened in Saint-Germain-des-Prés, Paris in 2016 next the refurbishment of a Citadines resort.
To day, Ascott has secured 8 attributes, with over 1,000 units, less than The Crest Selection, with far more in the pipeline spanning essential vacation locations these types of as Jakarta, Bangkok, Tokyo, Osaka and London.
“No two attributes or remain activities will be the very same,” stated Ascott’s Running Director for Manufacturer and Marketing, Tan Bee Leng.
“The Crest Collection manufacturer fulfills the expanding need for a single-of-a-form experiential stays and makes it possible for our visitors to immerse on their own in the history and lifestyle of the destination.
“Leveraging each and every property’s distinctive heritage and tale, expressed by means of the detailed design of the property’s stylish suites and facilities, bespoke programmes, as nicely as impeccable services, company can journey back again in time for a hospitality working experience like no other.”
In Singapore, Riverside Resort Robertson Quay will be refurbished and rebranded to The Robertson Household by The Crest Selection. The hotel, which will exude an previous-world colonial appeal, is slated for launch by the conclusion of this yr.
In China, Yuexiu Hotel Guangzhou by The Crest Assortment is anticipated to be in procedure by by Q4 2023. The hotel will be developed to honour the longstanding record of Guangzhou and will attribute deluxe furnishings and artwork shows.
The Crest Selection in Tay Ho, Hanoi will be section of the major serviced residence built-in development in Vietnam. When concluded ahead of opening in 2024, its architecture will exude the French Indochine glamour.
